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While you may find it easy enough to design a website that makes sense to you, keep in mind that your business and what it offers may be completely foreign to visitors. You need to design your site as though the reader of your information has no prior knowledge. Assuming some understanding of your content can easily lead to loss of potential customers who may not understand jargon or specific terms.

Another important part of the community to consider includes those with special needs. Often it is much easier for people with health concerns to rely on internet businesses. If they have physical issues you’ll want your website to appeal to them ñ otherwise this is lost business.

The things to keep in mind are using fonts and text sizes that aren’t too small, or even build in your own method allowing users to enlarge the text. This is ideal for those who are vision impaired so they can easily increase the screen without having to do anything too technical, and read what you have to say. Another group of people to keep in mind is one that is often overlooked when it comes to website design. There are a lot of men who are color blind, and as a result if you use two colors in certain combinations, your page may look completely blank, or the text may be completely indecipherable. Because of this you will want to check what colors to avoid and how best to cater for those who may have difficulty reading it.

This is a worthy consideration for all of your marketing material. By catering for those members of society who may not be able to see any type of website design, you’ll be able to access the market and many will have been searching in frustration for a website that they can access. A positive experience can lead to repeat business.

For free seo tips which explain how to DIY your website optimization, grab a free report over at Alison’s website, the SEO Training Club.

Article Source:http://www.articlesbase.com/web-design-articles/target-a-wider-audience-with-your-website-design-1548116.html

Every website is stored on a server that is owned and operated by a separate company. Sometimes this is the company you purchase your domain name through but it isn’t necessarily the case every time.

You’re basically looking for someone to store the data for you, and allow access to your website. They often also offer ways to combat spam and have antivirus systems in place to protect your site. If they do not then it’s probably not the best place for a business website to be parked.

In choosing a host one of the main things to consider beyond this is their downtime. All servers will go down at some point, generally for regular maintenance, if there is a power blackout where it is stored or for other reasons. You need to know what the chances are and what downtime statistics look like. Good hosts will have this information freely available on their website, including their back up power sources and percentage of time that websites will be live.

While 100% up time is ideal it may not be realistically possible but you’re going to want a host that aims for it. If they can offer you 99%then this may be suitable, but remember that every time your website is unavailable people are turned away. They cannot access your contact details, any information at all in fact. It is as if your page doesn’t exist and they will be told that their browser cannot locate it.

If this happens regularly the chances of losing business are high. It’ll also lead to word of mouth that you are no longer in business, or at least stop people checking back – if you’re turned away more than once without finding the business information at all then it’ll be considered outdated and forgotten.

For a free seo tips guide which explains how to DIY your website optimization, grab a free report over at Alison’s website, the SEO Training Club.

Article Source:http://www.articlesbase.com/web-design-articles/choosing-the-right-website-host-1548383.html